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GM began developing more fuel efficient cars and trucks to compete with foreign automakers.
In late 2010 General Motors began production of the plug-in hybrid Chevrolet Volt, sold as the Opel/Vauxhall Ampera in Europe, which received multiple awards including the 2012 North American Car of the Year, European Car of the Year, and World Green Car of the Year.
GMC commercial grade trucks were also rebranded as Chevrolet commercial grade trucks, sharing an almost identical appearance with GMC products.Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine. He also incorporated the Mason and Little companies.On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. As head of Buick, Durant had hired Louis Chevrolet to drive Buicks in promotional races.Durant and investment partners William Little (maker of the Little automobile), former Buick owner James H. Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company.
The first factory location was in Flint, Michigan at the corner of Wilcox and Kearsley Street, now known as "Chevy Commons" at coordinates , along the Flint River, across the street from Kettering University.
In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet.